A ‚Äėpersonal brand‚Äô is in many ways identical to your reputation.¬† It refers to the way other people see you.¬† Are you smart?¬† Creative? ¬†Are you trustworthy?¬† What do you stand for?¬† What opinions pop into another‚Äôs head as soon as they hear your name?
Your personal brand is powerful and is shaped by how you present yourself to the world.¬† Listen carefully for a minute…¬† This is something that you have control over.¬† You can decide how you prefer people to see you and then work on publicly becoming that image.¬† Think about the key beliefs you want people to associate with you.¬† What words would you like people to use to describe you?¬† Analyze your communication style.¬† This is not so much what you communicate about yourself, but how you communicate it.¬† Are you casual and funny or formal and serious?¬† Sweet or sarcastic?¬† You get my point.¬† Your style of delivery can be as unique as any other piece of your personal brand.¬† Don‚Äôt try to be like anyone (everyone) else.¬† Find what makes you unique and highlight it!
Think about your personal brand every time you interact with someone‚Ä¶ or choose not to interact with someone.¬† What impression are you leaving them with?¬† Try to build relationships with as many people as you possibly can.¬† Not only is it fun getting to know new people, you have the power to leave a strong impression on the people who interact with you.¬† The ones who you know best and who feel most connected to you will talk about you to others, and this is how your personal brand grows stronger.¬† On the flip side, don‚Äôt ever be hypocritical.¬† Avoid doing things that go against your brand or what you stand for.¬† You don‚Äôt want to undue all of the good work you‚Äôve done in creating your best self!
Moxie Moment:¬† How does creating a personal brand serve you well in business?¬† What‚Äôs at risk if you don‚Äôt take the time to create a personal brand?¬† Share your opinion in the comments below! ¬†xo.¬† ~KG